October 3rd, 2018
Guts4Life wins PM Society Award
Designed and built by Kanga, Guts4Life is Ferring’s pioneering digital support service for people with IBD. The service was co-created with patients and has been rolled out worldwide in 16 local-language editions – two of the reasons it was picked out by the panel.
Designed as a ‘trusted friend’ rather than a medical place, Guts4Life provides credible disease information and tools designed to help facilitate the doctor-patient relationship. It’s now a popular source of information, with 150k visitors in 2017-18, and 400 daily visits.