June 12th, 2019
Guts4Life Iran Launched
Guts4Life Iran in Farsi has just been launched for Ferring Pharmaceuticals.
Designed and built by Kanga, Guts4Life is Ferring’s award-winning digital support service for people with IBD. The Farsi-language Guts4Life.ir is the latest in 16 local-language editions of the global service.
Designed as a ‘trusted friend’ rather than a medical place, Guts4Life provides credible disease information and tools designed to help facilitate the doctor-patient relationship. Last year, it won Silver in the PM Society’s Most Effective Patient Programme award.