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July 1st, 2019

Our CEO Kay’s notes from Pharma Social Media Conference

Kay enjoyed checking in with some pharma pioneers who are starting to wake up to the need for a global approach (London, 25 June)

A main message of the conference was simple, yet still not practised by many: you need a global strategy and framework for Social Media engagement. MSD and Pfizer are leading the way here.

An interesting shift: some in the industry are realising the power of their workforce. The most innovative companies are finally starting to ‘trust’ employees and let them Tweet/post about work topics – with clear guidelines, of course.

Not many people except for Kay were Tweeting from the conference – we at Kanga are questioning whether pharma can do social media well if we don’t act as engaged members of our community.

Read more in Kay’s Tweets 

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