– July 1st, 2019

Our CEO Kay’s notes from Pharma Social Media Conference

Kay enjoyed checking in with some pharma pioneers who are starting to wake up to the need for a global approach (London, 25 June)

A main message of the conference was simple, yet still not practised by many: you need a global strategy and framework for Social Media engagement. MSD and Pfizer are leading the way here.

An interesting shift: some in the industry are realising the power of their workforce. The most innovative companies are finally starting to ‘trust’ employees and let them Tweet/post about work topics – with clear guidelines, of course.

Not many people except for Kay were Tweeting from the conference – we at Kanga are questioning whether pharma can do social media well if we don’t act as engaged members of our community.

Read more in Kay’s Tweets 

Get in touch

If you have a project we can help you with please get in touch and we can discuss your requirements…

Contact us

Sign up to our newsletter

Enter your email address below to receive notifications of new services or blog posts by (occasional) email.