How you can win the pharma digital race…

When our CEO, Kay Wesley, moved from the world of dot com to work as global digital director at AstraZeneca, she realised that pharma was transforming for digital at a rather different pace.

Years later, Kay founded her own global digital agency, Kanga Health, to offer as she puts it “the international digital partner and full-service agency I wished I’d had at AZ”. Pharmaphorum interviewed Kay this week to find out how she believes pharma can make great digital leaps and deliver true digital transformation.