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– January 26th, 2021

6 ways to digitise your business at pace

Below you will find the six webinars produced by Kanga in 2020 on digitising your business at pace. Follow the links to find out more.

1. Enable your field force for remote engagement

How do you enable your field force and ensure they can maintain a level of customer engagement at these challenging times for their customers?

2. When a symposium becomes a webinar

Congress cancelled? Do you have important scientific evidence you want to share with your customers?

3. Keep in touch (email)

We are aware of the importance of email for us and our customers professionally. Now more than ever this need is polarised by email’s ability to reach customers at their point of need, via a channel they use throughout their working day.

4. Get your house in order and get visible (websites and search)

What content can you make available via the channels that have most impact and reach with your customers? Customers without time for meetings will still be using websites to answer their clinical questions.

5. Join the social media conversation

Do not be afraid to embrace digital channels that previously might have been ‘nice to have’ rather than essential parts of your marketing mix.

6. Change management: digital training

While acknowledging that technology and channels referenced here represent a tangible opportunity for pharma to reinvent the way it engages customers and maintains brand loyalty, success is tied inextricably to the ability to embed long term change. To foster change, strong leadership empowered by digital expertise is required.

If any of the webinars have piqued your interest and you want to know more, or if you have a 2021 digital project you would like help with, please get in touch using the form below.

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If you have a project we can help you with please get in touch and we can discuss your requirements…

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