– March 8th, 2021

International Women’s Day 2021

This International Women’s Day, as well as showing our solidarity to the cause of equality, we’d also like to raise awareness of some of the work still to be done in terms of gender equality.

As Kanga is a Digital agency, we decided to highlight some of the inequalities in women’s rights online. Analysis by the Web Foundation found that women are 21% less likely to be online than men. In some of the world’s least developed countries, this figure rises to 52%.

Web Foundation’s survey found that women’s experience of the internet in less developed countries was often poor. Access to an appropriate device, enough data and a quality connection was often significantly less than it was for men. There are multiple reasons for this; affordability of data affected between a fifth and a quarter of those surveyed, while a lack of digital literacy in women living in rural areas was 5% higher than the figure for men.

Women’s experience using the web also showed a significant divide – according to the survey, men were far more likely to engage in creating content online. They were 29% more likely to post comment about political, social or economic issues, 29% more likely to sell products or advertise a service and 22% more likely to publish a blog post. As relevant content is critical to engage any audience, a disparity between male and female publishers will continue to add to the inequalities online unless more women are afforded the opportunities and access that men currently receive.

Kanga is getting behind the theme of this year’s International Women’s Day and we all #ChooseToChallenge this inequality. The internet is for everyone and we believe that everyone should have the access and the training to use it.

Kanga’s CEO, Kay Wesley, is a champion of women’s equality and serves as Congleton’s Town Councillor – the first Women’s Equality Party Councillor in the UK. Over the past three years, Kay has been working with Elizabeth’s Group – a registered charity she co-founded, to have a statue of Elizabeth Wolstenholme-Elmy erected in Congleton. Elizabeth’s Group will be unveiling the statue on International Women’s Day 2022 (8th March).


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