Digital Strategy

From the strategic workshop through landscape analysis, insight development and co-creation with patients and healthcare professionals, Kanga can support you every step of the way.

We help brands and therapy areas develop their digital and multichannel strategy. We do this by:

  • Mapping the digital landscape. We have proprietary methodology for understanding the digital landscape that your customers and stakeholders experience. We map the assets and destinations your users will experience and rate their value in terms of reach, relevance and impact.
  • Developing digital insight. We use quantitative and qualitative surveys to get an understanding of the behaviours, needs and wants of your stakeholders.
  • Gap analysis. From the landscape and the insights we can conduct a gap analysis and understand how your digital ecosystem can be developed to meet the needs of your users.
  • Customer journey mapping. We map the customer journey with your brand and across channel touchpoints to understand the most effective way for you to engage. We work with customers and target users in order to ‘co-create’ the ideal journey with them.
  • Strategy workshops. With all of this insight we can work with your team to develop a digital and multichannel strategy that will provide maximum engagement and business and customer impact.


The digital landscape must be mapped in order to understand the opportunities for your business.


Strategy workshops help develop the customer journey and optimise engagement and user experience.

Get in touch

If you have a project we can help you with please get in touch and we can discuss your requirements…

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Our latest news

October 3rd, 2018

Guts4Life wins PM Society Award

Guts4Life has won Silver in the PM Society’s Most Effective Patient Programme Award! Designed and built by Kanga, Guts4Life is Ferring’s pioneering digital support service for people with IBD. The service was co-created with patients and has been rolled out worldwide in 16 local-language editions – two of the reasons it was picked out by […]

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June 28th, 2018

Pharma Social Media Conference 2018

Kay and Ed attended the Pharma Social Media Conference in London this June, where Kay presented the 4 Rs of social media, with examples of how Kanga have applied them to co-creation with patients. You can read Kay’s takeaways on her blog – Bytesize Pharma

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