Digital Strategy

From the strategic workshop through landscape analysis, insight development and co-creation with patients and healthcare professionals, Kanga can support you every step of the way.

We help brands and therapy areas develop their digital and multichannel strategy. We do this by:

  • Mapping the digital landscape. We have proprietary methodology for understanding the digital landscape that your customers and stakeholders experience. We map the assets and destinations your users will experience and rate their value in terms of reach, relevance and impact.
  • Developing digital insight. We use quantitative and qualitative surveys to get an understanding of the behaviours, needs and wants of your stakeholders.
  • Gap analysis. From the landscape and the insights we can conduct a gap analysis and understand how your digital ecosystem can be developed to meet the needs of your users.
  • Customer journey mapping. We map the customer journey with your brand and across channel touchpoints to understand the most effective way for you to engage. We work with customers and target users in order to ‘co-create’ the ideal journey with them.
  • Strategy workshops. With all of this insight we can work with your team to develop a digital and multichannel strategy that will provide maximum engagement and business and customer impact.


The digital landscape must be mapped in order to understand the opportunities for your business.


Strategy workshops help develop the customer journey and optimise engagement and user experience.

Get in touch

If you have a project we can help you with please get in touch and we can discuss your requirements…

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Our latest news

March 29th, 2018

10 Key Takeaways from eyeforpharma Barcelona from our Chief Executive, Kay Wesley

Three of the Kanga team attended eyeforpharma this year. We met patient experts and doctors who gave us their views. We saw great presentations on pioneering programs and the ‘insider view’ on pharma’s transformation, as well as refreshing perspectives from other industries. We had insightful conversations at the Kanga stand and were inspired by many of […]

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March 13th, 2018

LivingwithNETs wins ‘Most Valuable Patient Initiative’ at eyeforpharma awards!  is a website developed with Ipsen in collaboration with patients and healthcare professionals. It won the ‘Most Valuable Patient Initiative’ – an award that recognises projects that demonstrate real understanding for the patient requirements prior to implementation and have a significant positive impact on the patient’s life. Collecting the award, Ipsen Chief Patient Affairs Officer Isabelle Bocher-Pianka, said: […]

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