Digital Strategy

From the strategic workshop through landscape analysis, insight development and co-creation with patients and healthcare professionals, Kanga can support you every step of the way.

We help brands and therapy areas develop their digital and multichannel strategy. We do this by:

  • Mapping the digital landscape. We have proprietary methodology for understanding the digital landscape that your customers and stakeholders experience. We map the assets and destinations your users will experience and rate their value in terms of reach, relevance and impact.
  • Developing digital insight. We use quantitative and qualitative surveys to get an understanding of the behaviours, needs and wants of your stakeholders.
  • Gap analysis. From the landscape and the insights we can conduct a gap analysis and understand how your digital ecosystem can be developed to meet the needs of your users.
  • Customer journey mapping. We map the customer journey with your brand and across channel touchpoints to understand the most effective way for you to engage. We work with customers and target users in order to ‘co-create’ the ideal journey with them.
  • Strategy workshops. With all of this insight we can work with your team to develop a digital and multichannel strategy that will provide maximum engagement and business and customer impact.


The digital landscape must be mapped in order to understand the opportunities for your business.


Strategy workshops help develop the customer journey and optimise engagement and user experience.

Get in touch

If you have a project we can help you with please get in touch and we can discuss your requirements…

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Our latest news

November 1st, 2017 Launched

Acromunity is an online resource that Kanga supported Ipsen Pharma to design and develop. It provides information and support for people with acromegaly, their family and friends, and others who are interested learning more about the condition. The content was conceived, developed and fine-tuned with input from patients living with acromegaly and healthcare professionals.

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September 27th, 2017

Appointments: James Fallon, Production Executive

James is a Digital Producer responsible for creating and editing videos, building email newsletters, managing client web content and assisting with the production of training materials and delivery of training sessions. James’ digital marketing experience started following the completion of his degree in Journalism & Media studies. He worked in the Middle East as a […]

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