Designed and built by Kanga, Guts4Life is Ferring’s pioneering digital support service for people with IBD. The service was co-created with patients and has been rolled out worldwide in 16 local-language editions – two of the reasons it was picked out by the panel.
Designed as a ‘trusted friend’ rather than a medical place, Guts4Life provides credible disease information and tools designed to help facilitate the doctor-patient relationship. It’s now a popular source of information, with 150k visitors in 2017-18, and 400 daily visits.
Pharma is Ready to be ‘Human’ in Social Media – and how Kay got blocked by Twitter!
Kay and Ed attended the Pharma Social Media Conference in London this June, where Kay presented the 4 Rs of social media, with examples of how Kanga have applied them to co-creation with patients. You can read Kay’s takeaways on her blog – Bytesize Pharma
Kanga has supported Ipsen Pharmaceuticals to launch Levamednet.se , the fully localised Swedish version of the global Living with NETs site, the support resource for patients with neuroendocrine tumours.
Developed with patients and healthcare professionals this service addresses the needs of patients throughout their journey, from early symptoms through to diagnosis and living with the condition. Many patients with NETs live successful lives on treatment, and LivingwithNETs aims to support them in this.
What changes are afoot in the pharma industry? How do patients and doctors feel about pharma? How will big data transform healthcare?
Three of the Kanga team attended eyeforpharma this year. We met patient experts and doctors who gave us their views. We saw great presentations on pioneering programs and the ‘insider view’ on pharma’s transformation, as well as refreshing perspectives from other industries. We had insightful conversations at the Kanga stand and were inspired by many of our co-finalists at the awards presentations. Check out our 10 key takeaways from Kay’s latest blog post.
One of Kanga's projects has won an award at the annual eyeforpharma conference in Barcelona!
LivingwithNETs.com is a website developed with Ipsen in collaboration with patients and healthcare professionals. It won the ‘Most Valuable Patient Initiative’ – an award that recognises projects that demonstrate real understanding for the patient requirements prior to implementation and have a significant positive impact on the patient’s life.
Collecting the award, Ipsen Chief Patient Affairs Officer Isabelle Bocher-Pianka, said: “This project was important because we wanted to change the lives of patients suffering from neuroendocrine tumours…firstly it helps to identify the early symptoms, but, more importantly, it is a full guide to living with the disease. We worked extensively with the patients and we followed their journey from pre-diagnosis all the way to life with NETS.”
Feel+, the prostate cancer wellness program, is a finalist for an award at eyeforpharma Europe 2018
The Feel+ Program has been shortlisted as a finalist for an award at the upcoming European eyeforpharma 2018 conference (March 13-15 2018), held in Barcelona.
Ferring’s Feel+ Prostate Cancer Wellness program, developed in conjunction with Cliniques Universitaires Saint-Luc, and created in its digital form by Kanga, has been shortlisted for ‘Most Valuable Collaboration’. The award looks for projects that provide real, tangible differences to the lives of their patients both in the short and long term.
LivingwithNETs, for NETs patients, is a finalist in the European eyeforpharma 2018 awards
LivingWithNETs.com – designed and built by Kanga for Ipsen, has been shortlisted as a finalist for a European award at the annual eyeforpharma 2018 conference. The project is a finalist in ‘Most Valuable Patient Initiative’ category.
Information and support for people with Acromegaly.
Acromunity is an online resource that Kanga supported Ipsen Pharma to design and develop. It provides information and support for people with acromegaly, their family and friends, and others who are interested learning more about the condition. The content was conceived, developed and fine-tuned with input from patients living with acromegaly and healthcare professionals.
James is a Digital Producer responsible for creating and editing videos, building email newsletters, managing client web content and assisting with the production of training materials and delivery of training sessions.
James’ digital marketing experience started following the completion of his degree in Journalism & Media studies. He worked in the Middle East as a journalist and producer of both print and digital content for a range of magazines and websites prior to returning the UK and working for a number of companies managing their digital marketing.