Kanga is delighted to support the roll-out of a new web presence for Theramex, the global speciality pharmaceutical company solely committed to supporting the lifelong health needs of women.
Theramex.com, the first site launched was co-created with healthcare professionals and based on patient insights to be a resource for Theramex customers, the women they serve and the company’s partners, employees and other stakeholders.
Jose Naranjo, Vice President of Marketing at Theramex, says: “With so many new product launches planned for this year, our new website which is pivotal to Theramex’s digital transformation couldn’t have come at a better time”.
Localised versions are now being rolled out to 15 different countries at pace. All are based on the same framework but have the flexibility for local teams to tailor the content and services for their own customers, including a private section for validated healthcare professionals to access information about Theramex treatments and products. The Spanish site is now live at www.theramex.com/es.
Theramex CEO Robert Stewart comments “This year we are strongly committed to a process of digital transformation of the company to bring it closer to our audiences: healthcare professionals, patients and users. A key step in our strategy could not be other than renewing our website and bringing it to the forefront”.
Kay Wesley, Kanga’s CEO, adds “It has been our pleasure to work with Theramex to develop their new website. We have designed it so that users will have at their fingertips all the key information they need when visiting the company online. I look forward to seeing the constellation of international sites going live, increasing Theramex’s digital footprint and visibility across the world.”
Kanga is looking forward to continuing our work with Theramex and supporting them to reach and support millions of women across 80+ countries worldwide.
