As of 28 June 2025, the European Accessibility Act (EAA) has officially come into force, making digital accessibility a legal requirement across the EU. This is a major step forward for inclusive design and an important moment for any organisation with a digital presence in Europe.
So, what does this actually mean? If you sell digital products or services in Europe — even if your company is based outside the EU — your:
- Websites
- Mobile apps
- eLearning platforms
- Videos and social media content
…all need to meet strict accessibility standards.
This includes compliance with WCAG 2.1 AA guidelines, providing screen reader support, enabling full keyboard navigation, using captions and transcripts, writing alt text for images, ensuring strong colour contrast, and much more.
Accessibility is not just a box to tick. It is about creating digital experiences that work for everyone, including the 135 million people in Europe living with some form of disability. By making your content accessible, you are opening your brand and services to a wider audience and showing a commitment to inclusion and equality.
Whether you are updating existing content or planning new digital products, the EAA makes it essential to build accessibility into every stage of your design and development process. It is not just good practice — it is now the law.
Not sure if your content is up to scratch? We have created a clear, practical summary that breaks down exactly what you need to know and where to start:
Or get in touch with Kanga Health today. We will help you make sure your digital products are inclusive, compliant, and future-ready.
